Mission, Vision, Values
Our mission matters. Our vision is what keeps our focus sharp. And our values determine how we work towards our goals — as individuals, as teams, and as a company.
Mission
We transform the lives of kids, teens and families by delivering mental health care that works — powered by people and amplified by technology.
Vision
To create a brighter future with exceptional mental health care for all children, teens, and families.
Values
At Brightline, our values are what guide us. They are memorable, inspirational, actionable, and authentic, both to who we are as individuals and the collective work we do together. These terms can shape behaviors, lead to desired outcomes, and take it one step further — they are also the beat of the drum (and of the hearts) that guide us.
Our Values
Active Curiosity
Ask where we’ve been. Ask where we want to be. Ask who, what, where, when, and why to get there.
Impactful Bravery
Act boldly with purpose. Speak up with passion. Change course where needed.
Purposeful Grit
Keep moving. Be decisive. Bounce back.
Intentional Kindness
Lead with empathy to make real connections and impact. Be a rising tide for all boats.