Our mission, vision, values, and culture
Our mission matters. Our vision is what keeps our focus sharp. And our values determine how we work towards our goals — as individuals, as teams, and as a company.


The Brightline mission
We transform the lives of kids, teens and families by delivering mental health care that works — powered by people and amplified by technology.

The Brightline vision
To create a brighter future with exceptional mental health care for all children, teens, and families.
Brightline values
At Brightline, our values are what guide and inspire us. They are authentic, to who we are as individuals and to the collective work we do together. These values shape behaviors and lead to desired outcomes. They are also the beat of the drum — and of the hearts — that guide us.
Active Curiosity
Ask where we’ve been. Ask where we want to be. Ask who, what, where, when, and why to get there.
Impactful Bravery
Act boldly with purpose. Speak up with passion. Change course where needed.
Purposeful Grit
Even faced with a challenge, we keep moving. We are decisive. And we bounce back.
Intentional Kindness
Lead with empathy to make real connections and impact. Be a rising tide for all boats.
Brightline culture
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to our foundation, success, and the well-being of our teams. We are committed to:

Building a future where all families can access inclusive, high-quality care
Creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive
Systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems
Ensuring that every employee, candidate, partner, and family we serve is valued and respected
Explore careers with Brightline
We’re transforming how kids, teens, and families get the mental health care they need. Interested in joining us? We can’t wait to meet you.