Our mission, vision, values, and culture

Our mission matters. Our vision is what keeps our focus sharp. And our values determine how we work towards our goals — as individuals, as teams, and as a company.

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The Brightline mission

We transform the lives of kids, teens and families by delivering mental health care that works — powered by people and amplified by technology.

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The Brightline vision

To create a brighter future with exceptional mental health care for all children, teens, and families.

Brightline values

At Brightline, our values are what guide and inspire us. They are authentic, to who we are as individuals and to the collective work we do together. These values shape behaviors and lead to desired outcomes. They are also the beat of the drum — and of the hearts — that guide us.

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Active Curiosity

Ask where we’ve been. Ask where we want to be. Ask who, what, where, when, and why to get there.

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Impactful Bravery

Act boldly with purpose. Speak up with passion. Change course where needed.

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Purposeful Grit

Even faced with a challenge, we keep moving. We are decisive. And we bounce back.

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Intentional Kindness

Lead with empathy to make real connections and impact. Be a rising tide for all boats.


Brightline culture

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to our foundation, success, and the well-being of our teams. We are committed to:

  • Building a future where all families can access inclusive, high-quality care 

  • Creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive 

  • Systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems 

  • Ensuring that every employee, candidate, partner, and family we serve is valued and respected

Explore careers with Brightline

We’re transforming how kids, teens, and families get the mental health care they need. Interested in joining us? We can’t wait to meet you.